We're Featured on the DailyWorth! 'Why Starting Slow Helped Us Grow Faster'
This post originally appeared in the DailyWorth as a profile piece on our founders.
Catherine Doyle and Jessica Gold Newman met 11 years ago when they both worked at Liz Lange Maternity. They bonded over their mutual love of Paris, ’60s sportswear designers, books — and a desire to someday start their own fashion company. Eventually, Catherine became director of design and Jessica, director of marketing, and when Liz Lange sold the company in 2007, the two considered realizing their dream. They had a few vague ideas about what they’d like to do, but ultimately decided they weren’t yet ready to go out on their own. Instead, they opted to learn more about the fashion industry, make additional connections and figure out exactly how their fashion company should be positioned. Catherine helped start an accessories company for a large retail designer, while Jessica did freelance consulting for small designers and retailers.